Jaguar

For many companies, to run a business and keep their qualities are not easy. In the market of automobile, many maker are developing a new model, and are fascinating people. Any corporations, on the other hand, are fighting fiercely. Jaguar, which is one of famous car maker located at England are establishing their reputation under the circumstance. However it was hard to grow up a big company.

In 1901, William Lyons who is the founder of Jaguar was born at Blackpool in England as a son of a musical instrument dealer. When he was 21, he began to business to make stylish sidecars. And then, he made the exterior of popularly priced cars. The business succeeded. He established official company –SS Cars Ltd in 1934. His car was, however, criticized as apparent cars in the trade. In opposition to this, SS Cars made cars from zero. Then they released “SS Jaguar 90”, which was made by all original parts. “SS 100” was released in the year after that, and could drive 160km/h- this was incredible speed in those days- was recoded in history.

They survived in WWⅡ ,because they kept business as a supplier of military cars. After WWⅡ, SS Cars changed their name to “Jaguar Cars”. Also, they improved their design and quality of their cars. Especially “Jaguar XK120” was as popular as luxury cars like Aston Martin, or Bentrey. Jaguar Cars joined luxury cars brand. In 1950, they developed “C/D type” which was equipped first four wheel disk brake system, besides, the car had won five times in Le Man auto race. In 60s, Jaguar Cars succeeded sales in the U.S. they purchased “Daimlar” is famous car company. So, their management system became perfectly unassailable.

It was 1966 at the turning point of the company. Jaguar Cars amalgamated with a national capital group, which was huge car group. But, this merger was failure because of a fall of the quality of the worker. This, of course, led poor sale. Moreover, an oil crisis suppressed their management. At last, Jaguar Cars was nationalized.

They did thorough management improvement like restructure and quality improvement. In 1984, this company finally returned as private company. In 1986, their reputation came back by selling new car “Jaguar XJ40”- this had an elegant exterior, and a sure driving.

In the revival back, though the management went up and down, they had kept their quality. The founder William Lyons said “Beautiful things sell well”. Symbolized these words, British Royal Family have patronized Jaguar cars. As a symbol of luxury、Jaguar Cars would fascinate people.